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MEN | Finance Aesthetics



This book is out next month from Goldsmiths University Press, and here's a link to its page at Random House.

The blurb reads, "What does finance capital look like? How do the push and pull of debt and credit shape our feelings and relations? Across fifty-five unforgettable entries, Finance Aesthetics: A Critical Glossary offers an unorthodox appraisal of our bizarre, distorted contemporary condition."


My contribution is the entry on "Men." In order to reflect on how masculinity and finance interact, I wrote about Elon Musk. I chose to do this before he had even bought Twitter, and therefore in an era before it became clear how he would use his gendered appeal to the rising extreme Right.


This screen shot is from his appearance in a TIME magazine video when he was named Person of the Year. He called the Space X campus a manly techno-monastery while sitting in front of the, ahem, suggestive rockets pictured below.


I discussed the speculative financial structures that Musk's version of masculinity allows him to build on top of Tesla derivatives.


This is a general audience book that serves as a map of the ways that finance capital shapes our world in ever darker, ever more relevant ways. It's an excellent collection of important researchers in the subfield of critical finance, I'm excited to keep thinking with the other entries and to get folks to read this.




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