This book came out in December 2024 from Goldsmiths University Press; here's a link to its page at Random House: "What does finance capital look like? How do the push and pull of debt and credit shape our feelings and relations? Across fifty-five unforgettable entries, Finance Aesthetics: A Critical Glossary offers an unorthodox appraisal of our bizarre, distorted contemporary condition."

My contribution is the entry on "Men." In order to reflect on how masculinity and finance interact, I wrote about Elon Musk. I chose to do this before he had even bought the bird-site. By the time the book came out, I looked like I was behind the curve, so you’ll have to take my word that I was being prescient about Musk’s gendered appeal to young men being pulled to the right.

This screen shot is from his appearance in a TIME magazine video when he was named Person of the Year. He called the Space X campus a manly techno-monastery while sitting in front of the highly suggestive rockets pictured below.

My entry discusses the speculative financial structures that Musk's version of masculinity allows him to build on top of Tesla derivatives.